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02 Jul Think Before You Speak
Posted at 10:27h
in Basic Public Relations, For Families, For Students, Great Ideas, Recommended Scripts, The PR Fix for the Everyday Person
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The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Miura Koerte. “The trouble with talking too fast is you may say something you haven’t thought of yet.” – Ann Landers Thinking before speaking seems...
14 Feb The Right PR Slice
Posted at 11:23h
in Food, Great Ideas, Home-Based Businesses, Non-Profit Organizations, Public Relations Case Studies, Small Businesses PR, Social Media, Twitter
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We “like” The Right Slice. On Facebook. And otherwise. The company makes deep dish pies with hand-rolled butter crusts filled to the brim with local Kaua`i ingredients. They’ve got a nice website and are astute in their social media interaction. Recently, they placed an offer...
18 Aug 5 Reasons to Have a Fact Sheet
Posted at 10:46h
in Basic Public Relations, Fact Sheet, Home-Based Businesses, Non-Profit Organizations, Small Businesses PR
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There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are...
01 Apr Harnessing the Spirit of Giving in Business
Posted at 19:10h
in Basic Public Relations, Great Ideas, Home-Based Businesses, Non-Profit Organizations, Small Businesses PR
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There’s a trend these days in corporate charitable giving, and it’s being led by the biggest of the big guys. Take Pepsi, Starbucks and Disney. Pepsi’s Refresh Project is a social media/philanthropy hybrid that funds important initiatives from improving schools to building parks and playgrounds,...
27 Jan Hiring a PR Consultant: How it Works
The one thing all of our potential clients, large and small, want to know when they’re considering hiring us is, “How does it work?” Hiring any consultant is an investment so it’s important to be prepared before jumping in. We can’t tell you how all...
19 Jan Email Best Practices to Boost Your PR
Information is moving at the speed of light these days, and while email can be a quick and convenient business tool, it’s worth it to take the time and care to use them well. Your customers’ perceptions of your business are not only derived from...22 Nov 5 Daily To-Do’s on Your Social Media Accounts
One of the most common question that our clients ask us is how often do they need to check on and update their social media accounts (Twitter, Facebook, etc.). We recommend doing a little each day. Recently, we found a great article, “5 Things You Should...
01 Oct Keep Your Current Customers
Posted at 15:49h
in Basic Public Relations, Great Ideas, Non-Profit Organizations, Small Businesses PR
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We’ve all seen those promotions that companies use to try and attract new customers – gifts, cut rates, special offers, etc. Those kinds of efforts are great and there is a place for recruiting new business, for sure. But what about your current customers, those...