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14 Dec

Posted at 10:43h in Great Ideas by
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By Shelcie Takenouchi This month’s column is brought to you by Shelcie Takenouchi, an associate with Fujita & Miura Public Relations and student at USC pursuing a major in public relations. One of the most popular websites in the country right now is an online...

14 Dec

Posted at 10:40h in Great Ideas by
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By Shelcie Takenouchi This month’s column is brought to you by Shelcie Takenouchi, a recent graduate of Kaua`i High School and an intern with Fujita & Miura Public Relations. Congratulations to Shelcie on her acceptance to USC where she will pursue a public relations major!...

14 Dec

Posted at 10:39h in Great Ideas by
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By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations A few weeks ago, one of us passed by a tour boat company. Outside, a young man was giving a briefing to an assembly of visitors before they departed on their excursion. The...

14 Dec

Posted at 10:39h in Great Ideas by
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By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations When identifying target publics for PR efforts, faith-based communities are often overlooked. They may not be top-of-mind because religion and personal beliefs are not liberally discussed at work, in public school, on TV,...

14 Dec

Posted at 10:38h in Great Ideas by
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By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations Today, if your widget has only one use, it’s not likely to get a lot of consumer support or attention. Cell phones now have PDAs, cameras, and email capabilities. Universal remote controls can...

14 Dec

Posted at 10:35h in Great Ideas by
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By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations You may be one of the millions of fans of “Monster Garage” and “Monster House,” Discovery Channel’s new hit TV shows. The concept of the shows is extreme makeovers – taking a police...

14 Dec

Posted at 10:30h in Crisis Communications by
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By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations In the wake of the SARS epidemic, The New York Times reported on April 23 “…after a rare admission of failure, [Beijing’s] national officials acknowledged having drastically understated the prevalence of the disease...

13 Dec

Posted at 15:46h in Public Relations Case Studies by
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By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations It’s difficult to think about the recent tragedy at Virginia Tech and come away with any feelings but sadness and despair. Every time events like these occur, the world asks, “How could this...