Not Ready to Be a Franchisee? Consider our PR Consulting Toolkit
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30 September, 2015
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We began our business in the year 2000. Joy had just graduated from Pepperdine University with a degree in public relations and had done some in-house work in a public relations firm as well as some PR consulting on her own. Jenny had been in the workforce for 10 years doing advertising, fundraising, and public relations. The year before Joy graduated from college, she began interning with Jenny, and we quickly realized that we were a great team, both professionally and personally. And so, Fujita & Miura Public Relations (FMPR) was born.
We “like” The Right Slice. On Facebook. And otherwise. The company makes deep dish pies with hand-rolled butter crusts filled to the brim with local Kaua`i ingredients. They’ve got a nice website and are astute in their social media interaction. Recently, they placed an offer on their Facebook page asking for “volunteers” to test a bake-at-home pie and provide feedback about their experience.
There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are five good reasons.
(1) Fact sheets are short. The rule of thumb is to keep a fact sheet to one page. One page is all you need to communicate the key messages about your company or one of your company’s products, services or issues. One page is also all that people will read. No one has the time or wants to read long content. If your fact sheet is bleeding over to two pages, revise it and revise it again until it’s one page. Take out all unnecessary points and words. If you’re finding it impossible to get your fact sheet to one page, chances are good that you need another fact sheet to tackle a portion of the information. Whatever you do, don’t make the font miniscule to pare down the text.