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13 Dec MIND YOUR MONEY OR ‘YOU’RE FIRED’

Posted at 15:39h in Public Relations Case Studies by Joy 0 Comments

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By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations Fans of NBC’s “The Apprentice” will recall that a recent episode featured the Apex team nearly losing their shirts over a mis-negotiated price quote from a vendor. The team went $5,000 over their...

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13 Dec PR BASIC IS HEART OF OLYMPICS

Posted at 15:38h in Public Relations Case Studies by Joy 0 Comments

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By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations It is ironic that the summer Olympics in Athens, Greece are underway in the midst of the war in Iraq. In one instance talented athletes from all around the world have traveled from...

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13 Dec MAKE SHREK YOUR BUSINESS IDOL

Posted at 15:37h in Public Relations Case Studies by Joy 0 Comments

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By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations On June 14, Reuters reported that “Shrek 2” became “the highest-grossing animated film of all time in the United States and Canada,” having sold $354 million worth of tickets. E! Online called “Shrek...

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13 Dec JESSICA SIMPSON: PR BLUNDER TO PR WONDER

Posted at 15:35h in Public Relations Case Studies by Joy 0 Comments

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By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations This summer, MTV launched “Newlyweds,” a reality series documenting pop singer Jessica Simpson and her new husband Nick Lachey, member of the boy band 98 Degrees. Early episodes presented Simpson and Lachey settling...

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13 Dec THE COCONUT WIRELESS STRIKES AGAIN

Posted at 15:35h in Public Relations Case Studies by Joy 0 Comments

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By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations Last month was full of technology changeovers, with AT&T acquiring all of Cingular’s Kaua`i business and Oceanic Time Warner’s channel expansion. Though many agree that the changes were positive ones, they were also...

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13 Dec WAR, FRENCH FRIES SPUR PR PLOY

Posted at 15:34h in Public Relations Case Studies by Joy 0 Comments

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By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations “Freedom fries to go please.” That’s what customers of Cubbie’s in Beaufort, North Carolina are ordering these days. According to CNN.com’s February 19 news, at Cubbie’s “You can get fries with your burger…but...

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13 Dec AMERICAN IDOL SINGS PUBLIC RELATIONS

Posted at 15:33h in Public Relations Case Studies by Joy 0 Comments

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By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations Were you as obsessed with the TV show American Idol as we were? C’mon, be honest. We took the phone off the hook when the program was on. Unabashedly, we cried with Paula...

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13 Dec CASE STUDY: HOORAY FOR HOLLYWOOD

Posted at 15:33h in Public Relations Case Studies by Joy 0 Comments

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By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations, LLC. In this season of awards and events – the Emmy’s, the Grammy’s, the Oscars – we can take a public relations technique clue from designers in the fashion world. When those famous...

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13 Dec SIX DEGREES OF SEPARATION HAWAI`I STYLE

Posted at 15:19h in Basic Public Relations by Joy 0 Comments

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By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations We were recently eating lunch at a Kaua`i eatery with a client and in walked one of our esteemed councilmen. “You from Kaua`i?” he asked the client. She answered that she had lived...

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13 Dec MAKE EMAIL YOUR PR FRIEND

Posted at 15:12h in Basic Public Relations by Joy 0 Comments

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By Jenny Fujita and Joy Miura Koerte, Fujita & Miura Public Relations Information is moving at the speed of light these days, and while electronic communications methods, such as email, can be quick and convenient business tools, it’s worth it to take the time and...

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