Recommended Scripts

Recommended Scripts

One PR Fix, or communication upgrade, that I learned at the beginning of my career, is to replace using the word “but” with “and” to soften unfavorable language.  While this…

There is always a way to graciously address any situation, no matter how uncomfortable. Plain and simple: ignoring the truth or being phony feeds into the discomfort of the most…

This may seem elementary, but it isn’t. The truth gets cloudy sometimes, and that’s what gets us in trouble. Most of us don’t intentionally lie or exaggerate the truth to…

Apologies can be very awkward. Handling an apology gently and thoughtfully can ease your discomfort and encourage the other party to accept your apology so that you can both move…

The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte. We always tell our clients that when they’re asked…

The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte. You plan meals for your family, build a resume…

The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Miura Koerte. “The trouble with talking too fast is you…

You know that saying, “If you don’t have anything nice to say, don’t say anything at all”? Well it’s not true. There’s a phrase that comes in handy for most…

The following scenario and script is part of our ongoing series about how to respond in difficult situations. One of these days, when you find yourself in an awkward situation,…