I once conducted a marketing training to a group of business professionals. During the training I shared that repetition is critical for audiences to retain messages, and that an individual needs to hear a message at least six times for them to understand and act on it. I advised these professionals to "repeat, repeat, repeat" their key messages to their customers.
As I was talking, one of the training participants popped his hand up to ask a question. I called on him and he said, "I feel like my wife is always repeating the same thing over and over and over again to me. But, the more she repeats, the more I don't want to listen or do what she says. Is there ever a time when repeating gets to be too much? And, more so...how do I stop my wife from nagging me?"
One of the easiest ways to boost your relationships, whether it may be with a friend, family member, colleague, etc., is to keep in touch. This may seem like a simple act with minimal effect, but it will truly enhance any of your relationships from those with whom you are the closest to casual acquaintances.
One of our FMPR Scholars has kept in touch with us regularly for years. We ask each of our recipients to send us an update of their schooling at the end of the year that they received our award. So they are only required to contact us once. This didn't stop this one particular Scholar from keeping in touch after every semester as she pursued her degree. We loved receiving the letters from her. Her mom would also email us updates and photos from time to time. When they wrote, they would always express gratitude for our scholarship. Because we developed a relationship with her and her mother over the years as they continued to reach out to us, we decided to award her with an additional scholarship. This individual has become so special to us, and we'll do whatever we we can to help her succeed. Our feelings for her were cultivated through her constant communication with us.
On January 21, 2013, the world watched as President Barack Obama was sworn in as the 57th president of the United States of America. The traditional Inauguration Day events kicked off with the president and his family attending the morning worship service and finishing up their duties well into the night at the Inaugural Ball. Every major news station covered all of the day's events and analyzed how the president would perform in his second term. However, the headline that trumped all of the day's activities, even the much anticipated inaugural address, was "What will Mrs. Obama wear?"
It's that time of the year when people start delivering their holiday cards, gifts and well-wishes for the new year. And every year, it seems to be a struggle when it comes to figuring out what you are going to give or send. When you feel like you have exhausted every option out there, do you ask yourself, "what can I do differently this year?"
There are so many social media options these days, though for professionals, few have the benefits of LinkedIn, without the downsides.
LinkedIn started out in the living room of co-founder Reid Hoffman in 2002 and the site officially launched in 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network. As of February 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 150 million members in over 200 countries and territories. To us, this makes having a LinkedIn profile as basic as being a member of your local Chamber of Commerce.
We “like” The Right Slice. On Facebook. And otherwise. The company makes deep dish pies with hand-rolled butter crusts filled to the brim with local Kaua`i ingredients. They’ve got a nice website and are astute in their social media interaction. Recently, they placed an offer on their Facebook page asking for “volunteers” to test a bake-at-home pie and provide feedback about their experience.