Author: Joy

THE PR FIX LOGO FINALThe following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte. We always tell our clients that when they’re asked questions about a situation involving several parties, they must only answer for their own company. The same goes for you. If you’re asked a question about how another person may feel about a situation, pause and then say, “I can’t answer for them but I know that I…”
14 August, 2013 /
THE-PR-FIX-LOGO-FINAL1-590x166The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Koerte. You plan meals for your family, build a resume to get a job, and make shopping lists to go to the store. Do the same for yourself and take the time to make a big picture plan for your life, a mission statement.
14 August, 2013 /
MH900053611After the tragic Boston Marathon bombings took place, everyone within our nation and abroad was immediately aware of what took place. Within just a week's time, authorities, officials and the media worked around the clock to solve the crime and inform the people. Now that we can reflect on what took place, there is definitely some discussion on what news sources were the most credible throughout the whole process. Where did you turn to for your news on the Boston Marathon bombings? If you paid close attention to the news reports throughout the crisis, you probably noticed that you were receiving information at a much faster rate than any other previous crises. Not to mention, you were probably seeking/receiving it from multiple sources, including social media. In the age of social media, we are used to getting our information now. In situations like the Boston bombings, the added pressure of the rapid pace at which social media churns information had traditional (and respected) news media all a flurry.
01 July, 2013 /
MH900444652On January 21, 2013, the world watched as President Barack Obama was sworn in as the 57th president of the United States of America. The traditional Inauguration Day events kicked off with the president and his family attending the morning worship service and finishing up their duties well into the night at the Inaugural Ball. Every major news station covered all of the day's events and analyzed how the president would perform in his second term. However, the headline that trumped all of the day's activities, even the much anticipated inaugural address, was "What will Mrs. Obama wear?"
01 July, 2013 /
donationIt's that time of the year when people start delivering their holiday cards, gifts and well-wishes for the new year. And every year, it seems to be a struggle when it comes to figuring out what you are going to give or send. When you feel like you have exhausted every option out there, do you ask yourself, "what can I do differently this year?"  
06 February, 2013 /
SCH087In the last few months, our nation has experienced a handful of major natural disasters. Hurricane Sandy swept through the Eastern and Midwestern states causing devastation and leaving people without power for days and even weeks. It caused damages of at least $20 billion to businesses, families and communities. We also had one scare pretty close to home in Hawaii. A powerful 7.7 magnitude earthquake occurring off the west coast of Canada spurred a tsunami warning in Hawaii the weekend prior to Halloween. At that time of the year, natural disasters are more abundant, which begs the question: Is your business prepared for a natural disaster crisis?
25 January, 2013 /