Author: Joy

Recently we were asked to judge King Auto Center’s “School Commercial Contest.”  They made it easy for us. All we had to do was log on to www.kingautocenter.com and view each of the commercials (you can go there yourself to check them out), and then judge them using the score sheet they emailed us. Smart.
As college students enter their spring semesters, we thought it might be useful to offer our top 5 articles for students studying communications. Here are our picks:
By Michelle Harrington, Emagine Web Marketing This month's column is brought to you by Michelle Harrington of Emagine Web Marketing, an associate of Fujita & Miura Public Relations. She has been providing website design, development and internet marketing services since 2001. With over 8.5 billion web pages on the internet and growing by 250,000 new pages per day, you may be wondering how your website will be found by potential customers in this sea of information. No matter how you plan to publicize or market your website offline, it is likely that you will need to rely on search engine traffic to help drive targeted customers to your web site. Search engine optimization (SEO) is necessary to ensure that your site can be found. Search Engine Optimization is the process of making your website as visible as it can be to the search engines and ultimately to your customers. A website created without SEO is like opening a new business but not telling anyone about it - and just hoping customers will eventually find it.
Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location.  Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease:
HeartAccording to “Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success,” “In 1989, when the San Francisco Bay area experienced a terrible earthquake, Gary Holloway, then a Southwest employee in Phoenix, thought of a way to help the victims.  He called an ABC television affiliate in Phoenix and asked newscasters to tell viewers to take blankets, clothes, and canned food to the Southwest terminal at Sky Harbor Airport…The outpouring from Phoenix and other Southwest cities was so strong that, when it was all over, Southwest Airlines had flown in more supplies to relieve the victims than anyone else, including the American Red Cross!”
By Michelle Harrington This post is brought to you by Emagine Web Marketing, an associate of Fujita & Miura Public Relations. Emagine Web Marketing is a development and marketing company that helps small businesses expand their reach and increase sales online through innovative and effective web marketing and optimization strategies. Growth is an ever-present, integral part of a successful business. Like a well-tended garden, the growth of your business will remain vital and able to withstand the ever-changing landscape in market and economy. Your website is no different – the success of your website relies on the quality of attention and maintenance you put into it.
blk_dots_white1_400x372We’ve just completed a round of holidays and most of us have spent a good amount of time with friends, family, and co-workers in the process of celebrating.  Though holiday get-togethers can sometimes be stressful, it’s important to recognize how very important they are.  “Psychology Today” recently reported that “In surveys to determine the factors that contribute most to human happiness, respondents consistently rate connection to friends and family-love, intimacy, social affiliation-above wealth or fame, even above physical health...Loneliness isn’t about being alone; it’s about not feeling connected.”
This post is brought to you by guest columnist Ryan Esaki.  Esaki is a Kaua`i entrepreneur, one of the co-founders of the mega-popular ukulele website, ukuleleunderground.com as well as a small independent record label, Town Hero Records LLC. He is also a web strategies consultant.  For more information about Ryan Esaki, go to ryanesaki.com.