Author: Joy

kukuigroveThis post is brought to you by guest columnist Jonell Kaohelaulii, Marketing Manager at Kukui Grove Center. Located in Lihue, Kauai.  Kukui Grove Center offers more than 60 shops and restaurants. Social networking has been a part of the customer service and shopping experience at Kukui Grove Center for over a year.  Our presence on Twitter, Facebook, Posterous, and other social media sites has allowed us to expand our online reach, beyond traditional website capabilities, to build relationships and communicate with our customers about services, sales, merchants, and community events. We utilize social media to increase Kukui Grove’s advertising exposure at every opportunity.  After a year of creating a database of online followers and fans, we decided to test Kukui Grove’s social media reach initially by promoting a new Toddler Thursday event via our Twitter and Facebook pages. The results were amazing!  Attendance increased each week.  Recently, we garnered our largest turnout of more than 81 toddlers thus, providing valuable entertainment for our weekday consumers and increasing pedestrian traffic for our merchants.
17 May, 2010 /
Sometimes in difficult situations, we don’t know what to say. We just don’t have the right words.  Thoughtful verbal discretion is an art, for sure, but it’s something we can all learn with some good examples and practice. So, as part of an ongoing series, we’re going to give you a scenario along with our recommended script.  One of these days, when you find yourself in an awkward situation, you just might be able to hearken back to one of these scripts and use the right words that will help smooth out the situation. After all, that’s the basis of public relations: having good relationships no matter what the scenario.  So here goes.
28 April, 2010 /
Recently we were asked to judge King Auto Center’s “School Commercial Contest.”  They made it easy for us. All we had to do was log on to www.kingautocenter.com and view each of the commercials (you can go there yourself to check them out), and then judge them using the score sheet they emailed us. Smart.
02 April, 2010 /
As college students enter their spring semesters, we thought it might be useful to offer our top 5 articles for students studying communications. Here are our picks:
17 February, 2010 /
By Michelle Harrington, Emagine Web Marketing This month's column is brought to you by Michelle Harrington of Emagine Web Marketing, an associate of Fujita & Miura Public Relations. She has been providing website design, development and internet marketing services since 2001. With over 8.5 billion web pages on the internet and growing by 250,000 new pages per day, you may be wondering how your website will be found by potential customers in this sea of information. No matter how you plan to publicize or market your website offline, it is likely that you will need to rely on search engine traffic to help drive targeted customers to your web site. Search engine optimization (SEO) is necessary to ensure that your site can be found. Search Engine Optimization is the process of making your website as visible as it can be to the search engines and ultimately to your customers. A website created without SEO is like opening a new business but not telling anyone about it - and just hoping customers will eventually find it.
08 February, 2010 /
Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location.  Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease:
03 February, 2010 /
HeartAccording to “Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success,” “In 1989, when the San Francisco Bay area experienced a terrible earthquake, Gary Holloway, then a Southwest employee in Phoenix, thought of a way to help the victims.  He called an ABC television affiliate in Phoenix and asked newscasters to tell viewers to take blankets, clothes, and canned food to the Southwest terminal at Sky Harbor Airport…The outpouring from Phoenix and other Southwest cities was so strong that, when it was all over, Southwest Airlines had flown in more supplies to relieve the victims than anyone else, including the American Red Cross!”
02 February, 2010 /