Author: Joy

Do you know what the first rule is of getting what you want? Ask. Yes, that’s it. We have been intrigued over the years at how often nonprofits simply forget to ask for a donation. By the same token, prior to the recent election, many candidates whom we know, some very well, never asked directly for our vote. Whether it’s fundraising, political campaigning, or selling a product or service, you must connect with your potential donors, voters, or consumers and ask them to do what you want them to. The PR key is asking the right people in a gracious and effective way, at the right time.
You know that saying, “If you don’t have anything nice to say, don’t say anything at all”? Well it’s not true. There’s a phrase that comes in handy for most any occasion or incident when something not-so-nice has been said: “Thank you.”  Here are a few examples.
We’ve all seen those promotions that companies use to try and attract new customers – gifts, cut rates, special offers, etc.  Those kinds of efforts are great and there is a place for recruiting new business, for sure. But what about your current customers, those folks that have stuck with you through all the economic ups and downs, those donors who give a little each year? They are your most valuable assets, and they deserve stewarding and attention.
FacebookHave you considered creating a Facebook page for your business, but aren't sure where to start?  Here is a link to a good Facebook page primer that'll get your business up and communicating to your publics on Facebook quickly and easily.
We recently had the good fortune to attend a scholarship luncheon where we met scholarship recipients and their parents. It was interesting to hear the stories of how parents raised these achievers, and what the students’ future plans were.  We made some striking observations.
hurricane preparednessKauai, Florida, and Louisiana (to name a few) businesses have learned from past experiences that one can never be too prepared for a hurricane or other natural disaster. Especially since each business has a base of people for whom it is responsible, whether it's employees, vendors, customers, or the public at large. As we enter the heart of our hurricane season, we bring you these seven helpful tips to help your business prepare for a hurricane from a public relations angle.
Many think that successful public relations (PR) efforts are solely the result of ingenious strategy and perfectly timed implementation. While that's partially true, your outward appearance has a considerable effect on PR. We all have bad days when we're running late, and once we finally get to work, realize that we forgot some documents at home, or even worse, didn't brush our teeth! But one bad day can create a nearly permanent bad image of your company. You know the basics of presenting yourself well: have good hygiene, dress appropriately, and be neat. Here are a few "advanced" tips to making stunning impressions:
We’d like to offer up our congratulations to Shyanne Matsumoto as our 2010 Fujita & Miura Public Relations’ (FMPR) Scholar. Matsumoto of Kalaheo is a graduating senior at Kaua`i High School with a 3.651 grade point average (GPA).  She has been accepted to Oregon State University where she will pursue a double major in secondary education and chemistry. Outside of school, Matsumoto has been an active volunteer and an effective leader.