Author: Joy

We’ve all seen those promotions that companies use to try and attract new customers – gifts, cut rates, special offers, etc.  Those kinds of efforts are great and there is a place for recruiting new business, for sure. But what about your current customers, those folks that have stuck with you through all the economic ups and downs, those donors who give a little each year? They are your most valuable assets, and they deserve stewarding and attention.
01 October, 2010 /
FacebookHave you considered creating a Facebook page for your business, but aren't sure where to start?  Here is a link to a good Facebook page primer that'll get your business up and communicating to your publics on Facebook quickly and easily.
16 August, 2010 /
We recently had the good fortune to attend a scholarship luncheon where we met scholarship recipients and their parents. It was interesting to hear the stories of how parents raised these achievers, and what the students’ future plans were.  We made some striking observations.
30 July, 2010 /
hurricane preparednessKauai, Florida, and Louisiana (to name a few) businesses have learned from past experiences that one can never be too prepared for a hurricane or other natural disaster. Especially since each business has a base of people for whom it is responsible, whether it's employees, vendors, customers, or the public at large. As we enter the heart of our hurricane season, we bring you these seven helpful tips to help your business prepare for a hurricane from a public relations angle.
09 July, 2010 /
Many think that successful public relations (PR) efforts are solely the result of ingenious strategy and perfectly timed implementation. While that's partially true, your outward appearance has a considerable effect on PR. We all have bad days when we're running late, and once we finally get to work, realize that we forgot some documents at home, or even worse, didn't brush our teeth! But one bad day can create a nearly permanent bad image of your company. You know the basics of presenting yourself well: have good hygiene, dress appropriately, and be neat. Here are a few "advanced" tips to making stunning impressions:
06 July, 2010 /
We’d like to offer up our congratulations to Shyanne Matsumoto as our 2010 Fujita & Miura Public Relations’ (FMPR) Scholar. Matsumoto of Kalaheo is a graduating senior at Kaua`i High School with a 3.651 grade point average (GPA).  She has been accepted to Oregon State University where she will pursue a double major in secondary education and chemistry. Outside of school, Matsumoto has been an active volunteer and an effective leader.
22 June, 2010 /
kukuigroveThis post is brought to you by guest columnist Jonell Kaohelaulii, Marketing Manager at Kukui Grove Center. Located in Lihue, Kauai.  Kukui Grove Center offers more than 60 shops and restaurants. Social networking has been a part of the customer service and shopping experience at Kukui Grove Center for over a year.  Our presence on Twitter, Facebook, Posterous, and other social media sites has allowed us to expand our online reach, beyond traditional website capabilities, to build relationships and communicate with our customers about services, sales, merchants, and community events. We utilize social media to increase Kukui Grove’s advertising exposure at every opportunity.  After a year of creating a database of online followers and fans, we decided to test Kukui Grove’s social media reach initially by promoting a new Toddler Thursday event via our Twitter and Facebook pages. The results were amazing!  Attendance increased each week.  Recently, we garnered our largest turnout of more than 81 toddlers thus, providing valuable entertainment for our weekday consumers and increasing pedestrian traffic for our merchants.
17 May, 2010 /
Sometimes in difficult situations, we don’t know what to say. We just don’t have the right words.  Thoughtful verbal discretion is an art, for sure, but it’s something we can all learn with some good examples and practice. So, as part of an ongoing series, we’re going to give you a scenario along with our recommended script.  One of these days, when you find yourself in an awkward situation, you just might be able to hearken back to one of these scripts and use the right words that will help smooth out the situation. After all, that’s the basis of public relations: having good relationships no matter what the scenario.  So here goes.
28 April, 2010 /