Author: Joy

White PaperSo, you know how to write a press release, but how do you communicate more general information about your business, product or service?  A fact sheet, also referred to as white paper, information paper, or information sheet, is your answer.  A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business.  Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure. A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business.  Components of a fact sheet include the below.  Click here for a fact sheet template. 
06 April, 2009 /
Remember when you were in elementary school and your mom told you that the best way to memorize the planets (or any other list) was by making a song out of it?  Creative departments at ad agencies remember that lesson.  That's why they make jingles.  But like all things, there are good jingles and bad ones.  Good being those that stick in your head, making you hum them all day long; that make you remember what the jingle is selling; and that might even make you feel so good about the product or service that you decide to buy it. What are our favorites? 
01 April, 2009 /
We love TV, and even with the popularity of TiVO and other DVRs, we still watch commercials.  So, we thought we'd share a few of our favorites with you.
17 March, 2009 /
In this tough economy, business owners cannot afford to sit back and hope that business comes their way.  Efforts need to be made to build and maintain relationships with potential customers to justify to them why they should spend their tightening budget on you.  To that end, here are five free PR tactics you can implement to help your business succeed in tough economic times.
13 March, 2009 /
twitter_treeThere's new meaning to the phrase, "a little bird told me..."  Twitter, the social networking and micro-blogging service describes itself as "a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"  But Twitter has gone far beyond friends, family and co-workers.
09 March, 2009 /