Author: Joy

Yes, you heard us right, the holidays...The holiday season will be here before you know it and it's a great time for businesses to maximize sales, honor their employees, reward their customers, and give back to the community. The key is to start planning early. If you haven't already, think about how you can harness the end of the year festivities to boost your business. Here are some ideas:
18 September, 2011 /
number_5There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are five good reasons. (1) Fact sheets are short. The rule of thumb is to keep a fact sheet to one page. One page is all you need to communicate the key messages about your company or one of your company’s products, services or issues. One page is also all that people will read. No one has the time or wants to read long content. If your fact sheet is bleeding over to two pages, revise it and revise it again until it’s one page.  Take out all unnecessary points and words.  If you’re finding it impossible to get your fact sheet to one page, chances are good that you need another fact sheet to tackle a portion of the information.  Whatever you do, don’t make the font miniscule to pare down the text.
18 August, 2011 /
We’ve been in business for nearly eleven years and for ten of them, we’ve been writing a column for “Kaua`i Business Report” (KBR).
11 July, 2011 /
Recently we provided an exclusive auto insurance deal for all FMPR friends and their employees in Hawai`i.  With this deal, they could get special rates, exceptional coverage and unique policy enhancements. And, anyone who acted on the offer and received an estimate by specified date (June 30) would be entered to win a free, brand new 4th generation 32 GB iPod Touch sponsored by FMPR.
11 July, 2011 /
orchestraRecently the Philadelphia Orchestra, an institution in the City of Brotherly Love, announced that it was declaring bankruptcy. According to Newsworks.com, orchestra president Allison Vulgamore said, “We actually have not marketed our concerts very well, and not spent sufficient funds on marketing.” The article continued to say that “Insufficient marketing is one of many elements causing the orchestra to come up short” and that “…organizations such as the orchestra tend to focus their marketing dollars on subscription sales because it's more efficient, but they will have to change with consumer patterns.”
29 April, 2011 /
moneygiftThere’s a trend these days in corporate charitable giving, and it’s being led by the biggest of the big guys. Take Pepsi, Starbucks and Disney. Pepsi’s Refresh Project is a social media/philanthropy hybrid that funds important initiatives from improving schools to building parks and playgrounds, and supporting new business ideas. In fact, in 2010, Pepsi gave up its Super Bowl ad and allowed small budding companies to advertise in its place. Pepsi defines the Refresh Project as “The New Pepsi Challenge.” In the process of helping causes through millions of dollars of donations, they attract millions of fans to their social media sites to vote on which projects get funded. Everyone wins.
01 April, 2011 /