Author: Joy

The following are a few little improvements for some big companies' fact sheets.  Our hope is that our critiques of these fact sheets will help make yours even better than it is.
07 July, 2009 /
hot-chocolateOk, so we've blogged about Twitter and its benefits a few times before.  But as we Tweet more and more, it's amazing to see how Twitter has opened up a whole new meaning to communication, connectivity, and customer service. First of all, Twitter gives you a one-degree separation between you and the people and businesses on Twitter. Move out of the way, Kevin Bacon, Twitter's got you beat!  It's so easy to Tweet your favorite celebrity, reporter, business, and so on. Of course you'll need to do a little investigating (quick Google search) to make sure the user you're tweeting is the "real" person or business you're looking for (versus imposters). And, many times, they will reply back to you. We've tweeted to and received replies from Al Roker, KGMB9 News, Starbucks, Zippy's, and Andy Bumatai, to name a few. So cool! We know it's cheesy to be star struck, but we don't care...we LOVE it!  As a frequent Starbucks drinker, I was thrilled and very impressed with the prompt response I got when I tweeted @Starbucks a question one day. In terms of brand loyalty, can you imagine how my original warm-and-fuzzy feelings for my favorite coffee stop got even warmer and fuzzier (and led to more visits and purchases)?
02 July, 2009 /
This year we had the distinct honor to award scholarships to two deserving and extraordinary recipients, Benjie Baclig and Shelcie Takenouchi.  Shelcie is in Southern California, where she will attend USC to pursue a master of arts degree in strategic public relations.  Benjie just graduated as the valedictorian from Waimea High School on Kaua'i's Westside so we were able to take him and his family to breakfast to meet him and learn what fired his ambition to be great.
23 June, 2009 /
twitter-blackTwitter, the social networking micro-blogging service, is gaining popularity like wildfire. Everyone from celebrities, news entities, politicians, businesses, non-profit organizations, and individuals like you and me, are using Twitter to connect with their publics.  According to mashable.com, Twitter has an expected 1,192 percent annual growth rate.  That's astounding!  On Kauai, businesses such as No Ka Oi Landscape Service (@NKOLandscape), The Grand Hyatt Kauai (@GHKPoipu), Deja Vu Surf Hawaii (@dejavusurf), and more are tweeting about the latest news and activities in their companies and industries, and even offering exclusive tips and deals for their tweeting customers (check out Bubba Burger @Bubba_Burger). 
16 June, 2009 /
Sugar-free, NEW!, Lite, 0 Trans Fats, Made in U.S.A, Nutrition Facts, Kaua'i Made. Labels have become a way of life among American consumers.
09 June, 2009 /
PeopleAccording to a book review by the Gallop Management Journal, "New Book Reveals Why Consumers Bond With Brands," "The pursuit of brand devotion has driven companies to spend many millions of dollars every year on advertising, celebrity endorsements, loyalty programs, and fancy web sites. The result? Most companies still aren't emotionally connecting with their customers...This research demonstrates that customer satisfaction is woefully insufficient when the goal is an ongoing exclusive relationship between a customer and a brand."
01 June, 2009 /
nonprofitLike many businesses today, not-for-profit business are facing challenging times when it comes to attracting new donors, re-upping past donors, and getting by with thin budgets and staff.
21 May, 2009 /
One of the first rules of publicizing an event is telling people about it.  Obvious, right?  But so many businesses and organizations don't follow this rule.  Public relations presents a simple, free way to get the word out about your event: write and submit a calendar item.   Here are the steps to doing that:
12 May, 2009 /