Author: Joy

By Jenny Fujita and Joy K. Miura, Fujita & Miura Public Relations, LLC. Last June, according to the July 9, 2001 issue of PR Week, "Heinz announced it would disclose the new (ketchup) color in 'a few weeks.'" Notice that the real news, Heinz's next ketchup color, hadn't been communicated. Still, this pre-announcement release resulted in more than 100 media placements all over the nation leaving the public waiting in baited breath until the new color was made known. And when it was, the PR frenzy began all over again.
13 December, 2012 /