01 Nov Collaboration: ‘Downtown Abbey’ and wine
We often encourage our clients to collaborate with other businesses or organizations to expand their reach, leverage positives, and produce win-wins. We came across an article on TODAY.com that features how a wine company saw an opportunity to maximize the popularity of the hit TV show “Downtown Abbey” and created a “Downtown Abbey” wine. This is exactly what we mean by collaborating to win. How can your business collaborate or form a partnership to benefit both parties and increase sales, visibility, loyalty, etc.?
When considering a collaboration, remember:
- The collaboration can be short term, such as co-hosting an event, or longer term such as a product collaboration like the “Downtown Abbey” wine.
- Be open to collaborating with others outside your usual circle. Collaborations don’t have to stay within industries or between like organizations. As long as both parties will benefit, go for it!
- Only partner with organizations that hold fast to the same values as you do, such as great customer service, fair pricing, etc., so that you maintain your brand and reputation.
- Put everything in writing so that each party is clear about expectations and responsibilities and to ensure a successful partnership.