03 Feb Make it Easy for Customers to Contact You
Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location. Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease:
- Email Signature – Create an email signature that is included in all of your email messages. Your email signature should include your name, title, and all of your contact information. And when we say all, we mean all the ways to contact your business, including any social media (Facebook, Twitter, MySpace, YouTube, etc.) avenues your business uses to communicate with customers. Make sure all that your email addresses and all web addresses in your signature are hyperlinked, so that anyone can click on the link and be automatically directed to that site.
- Contact Info on Every Website Page – Sure, every business website has a Contact Us page. But, from any other page on your site, that adds one more click your customer has to take to find this information. We recommend placing your contact information (again, email and web addresses in hyperlink) on every page of your website. It doesn’t have to be big and take up a lot of space. Small font on the bottom of the page is fine. You just want to be sure that once an individual is convinced to do business with you, they don’t have to look much further to contact you. Bonus: As an added benefit, multiple listings of keywords such as your city name or state name on your website can help with your search engine optimization (SEO).
- Map it! – In the Contact Us section of your website, have a link to any online map service so that customers can click on it to see where you are located, add in their own location to map out driving directions, and then print it up to use on the road.
- Business Hours – Business hours are often overlooked as critical information for consumers to know. Business hours should also be on every page of your website, prominently listed on your social media sites and profiles, and on any other place that your contact information appears. Bonus: Posting your hours on your daily timeline on social media sites from time to time is an excellent reminder for current customers and info for potential customers.
- All Printed Materials – Sure, we all know to include contact information on brochures and similarly marketing materials, but what about printed materials that don’t normally leave your location, such as menus for restaurants or in-store signage (in dressing rooms, at the cash register, etc.) for retail companies. Business hours and website addresses are great for these pieces.
- Voicemail – Voicemail is another great place to leave your contact information, especially your business hours, email address, and website address. Listing other ways for people to contact you will help reduce the messages and inquiries left on your voicemail for you to return.
- More on Hyperlinking – We’ve talked several times about hyperlinking above, and we can’t stress enough how powerful a tool this is. Whenever possible hyperlink. In email messages, electronic documents, estimates, websites, blogs, social media, and more. Hyperlinking also enhances SEO.
Implement these tips and whoever is looking for you will surely find you. This is the first step to making your next sale.