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TandBabyPI'll never forget the day that I was scrolling through my Facebook newsfeed and one of my friends posted a photo of her newborn baby and somewhat snidely pointed out that this was her first post to announce the arrival of her baby, which insinuated that others had posted her good news before she had. Yikes! I'm sure that those who had posted about her baby before she did, did not intentionally mean to upset her or steal her thunder.  Sometimes, in the midst of chronicaling our lives, "ATM," we forego social etiquette that we normally practice in person with others.  We must remember that the same basic rules of common courtesy apply to social media.  In fact, I would assert that we must be even more attentive to our conduct online because of its permanence and reach.
RightSliceWe “like” The Right Slice. On Facebook. And otherwise.  The company makes deep dish pies with hand-rolled butter crusts filled to the brim with local Kaua`i ingredients. They’ve got a nice website and are astute in their social media interaction. Recently, they placed an offer on their Facebook page asking for “volunteers” to test a bake-at-home pie and provide feedback about their experience.
The holidays are not only a time for food and festivities, but they also present excellent public relations (PR) opportunities for businesses. Now is the perfect time to focus on your business relationships with employees, customers, shareholders, vendors, legislators or other local businesses; thank those who've helped your company run smoothly throughout the year; and spread the holiday cheer. The following are a few ways to put a little PR spice into your business' holiday strategy:
FacebookHave you considered creating a Facebook page for your business, but aren't sure where to start?  Here is a link to a good Facebook page primer that'll get your business up and communicating to your publics on Facebook quickly and easily.
kukuigroveThis post is brought to you by guest columnist Jonell Kaohelaulii, Marketing Manager at Kukui Grove Center. Located in Lihue, Kauai.  Kukui Grove Center offers more than 60 shops and restaurants. Social networking has been a part of the customer service and shopping experience at Kukui Grove Center for over a year.  Our presence on Twitter, Facebook, Posterous, and other social media sites has allowed us to expand our online reach, beyond traditional website capabilities, to build relationships and communicate with our customers about services, sales, merchants, and community events. We utilize social media to increase Kukui Grove’s advertising exposure at every opportunity.  After a year of creating a database of online followers and fans, we decided to test Kukui Grove’s social media reach initially by promoting a new Toddler Thursday event via our Twitter and Facebook pages. The results were amazing!  Attendance increased each week.  Recently, we garnered our largest turnout of more than 81 toddlers thus, providing valuable entertainment for our weekday consumers and increasing pedestrian traffic for our merchants.
Many times when we’re prompted by an ad, article, or email to contact a business, we are unable to find adequate contact information for that company. That’s so frustrating, especially when we want to patron that business! In this busy world, people are so used to getting information quickly that they do not want to take the time or added effort to look up a phone number or manually enter in all the information to get the driving directions to a location.  Helping customers contact or get to you fast and easy is critical to making a sale and creating a favorable feeling about your company. Here are a few tips to assist customers in contacting you with ease: