Basic Public Relations

The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Miura Koerte. “The trouble with talking too fast is you may say something you haven't thought of yet.” - Ann Landers Thinking before speaking seems obvious but most people don’t do it consistently. We have become a society of blurting out things without regard for the consequences.  We see it in politics when politicians put their foot in their mouth in front of a news camera. We see it in the grocery store when impatient people berate the cashier.  We see it at public hearings when people yell out their opinions.  We see it in high-drama reality TV shows and think, “Can you believe she said that?”
02 July, 2012 /
The following is an excerpt from “The PR Fix for the Everyday Person” © 2013 by Jenny Fujita and Joy Miura Koerte. Have you ever been caught up in a drama with family, friends or co-workers? Those incidents usually boil down to what someone told so-and-so about someone else who told the next person, and so on.  In the midst of it, you feel like you’re back in high school, where everyone is acting pouty and impulsive.  One of the reasons we celebrated our high school graduations was to be done with those shenanigans!
09 May, 2012 /
LinkedInlogoThere are so many social media options these days, though for professionals, few have the benefits of LinkedIn, without the downsides. LinkedIn started out in the living room of co-founder Reid Hoffman in 2002 and the site officially launched in 2003. At the end of the first month in operation, LinkedIn had a total of 4,500 members in the network.  As of February 2012, LinkedIn operates the world’s largest professional network on the Internet with more than 150 million members in over 200 countries and territories.  To us, this makes having a LinkedIn profile as basic as being a member of your local Chamber of Commerce.
10 April, 2012 /
number_5There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are five good reasons. (1) Fact sheets are short. The rule of thumb is to keep a fact sheet to one page. One page is all you need to communicate the key messages about your company or one of your company’s products, services or issues. One page is also all that people will read. No one has the time or wants to read long content. If your fact sheet is bleeding over to two pages, revise it and revise it again until it’s one page.  Take out all unnecessary points and words.  If you’re finding it impossible to get your fact sheet to one page, chances are good that you need another fact sheet to tackle a portion of the information.  Whatever you do, don’t make the font miniscule to pare down the text.
18 August, 2011 /
Recently we provided an exclusive auto insurance deal for all FMPR friends and their employees in Hawai`i.  With this deal, they could get special rates, exceptional coverage and unique policy enhancements. And, anyone who acted on the offer and received an estimate by specified date (June 30) would be entered to win a free, brand new 4th generation 32 GB iPod Touch sponsored by FMPR.
11 July, 2011 /
moneygiftThere’s a trend these days in corporate charitable giving, and it’s being led by the biggest of the big guys. Take Pepsi, Starbucks and Disney. Pepsi’s Refresh Project is a social media/philanthropy hybrid that funds important initiatives from improving schools to building parks and playgrounds, and supporting new business ideas. In fact, in 2010, Pepsi gave up its Super Bowl ad and allowed small budding companies to advertise in its place. Pepsi defines the Refresh Project as “The New Pepsi Challenge.” In the process of helping causes through millions of dollars of donations, they attract millions of fans to their social media sites to vote on which projects get funded. Everyone wins.
01 April, 2011 /