So, you know how to write a press release, but how do you communicate more general information about your business, product or service? A fact sheet, also referred to as white paper, information paper, or information sheet, is your answer. A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business. Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure. A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business. Components of a fact sheet include the below. Click here for a fact sheet template.
06 April, 2009 / 8 Comments