Basic Public Relations

White PaperSo, you know how to write a press release, but how do you communicate more general information about your business, product or service?  A fact sheet, also referred to as white paper, information paper, or information sheet, is your answer.  A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business.  Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure. A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business.  Components of a fact sheet include the below.  Click here for a fact sheet template. 
06 April, 2009 /
twitter_treeThere's new meaning to the phrase, "a little bird told me..."  Twitter, the social networking and micro-blogging service describes itself as "a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?"  But Twitter has gone far beyond friends, family and co-workers.
09 March, 2009 /