Basic Public Relations

Basic Public Relations

Sugar-free, NEW!, Lite, 0 Trans Fats, Made in U.S.A, Nutrition Facts, Kaua’i Made. Labels have become a way of life among American consumers. (more…)

According to a book review by the Gallop Management Journal, “New Book Reveals Why Consumers Bond With Brands,” “The pursuit of brand devotion has driven companies to spend many millions…

As a company, we used to stress over gift-giving, wondering what gifts of appreciation we could give to our allies, friends, and family that would be well received and communicate…

Good PR often involves calling out your publics to events, whether fun or serious.  The best events begin with a solid plan.  The following is an outline for a plan…