Small Businesses PR

One of the first rules of publicizing an event is telling people about it.  Obvious, right?  But so many businesses and organizations don't follow this rule.  Public relations presents a simple, free way to get the word out about your event: write and submit a calendar item.   Here are the steps to doing that:
As a company, we used to stress over gift-giving, wondering what gifts of appreciation we could give to our allies, friends, and family that would be well received and communicate how much we value them. As with many things, the answer came when we looked inward.
Have you ever spent hours working on a project, maybe even working with several vendors, and when you bring the final draft to your boss or client for approval, they want it tweaked so much so that you're practically back at square one? "Ahhhhhh!"  Over the years, we've learned a lot about approval processes, so here are our six secrets to getting fast, easy approvals.
Good PR often involves calling out your publics to events, whether fun or serious.  The best events begin with a solid plan.  The following is an outline for a plan that will help you have a high impact event with minimal hassles. 
Our How to Write a Fact Sheet post has consistently been one of our most popular tips over the past few years.  To follow up on that, we wanted to provide you with our top three rules for a powerful fact sheet.  It is important to note here that a fact sheet is an introductory educational piece that spurs initial action, such as requesting more information, checking out a website, visiting a store, etc. The rules below are essential though often over-looked, yet, if followed, they are sure to boost the communication of your key messages to your target publics.
White PaperSo, you know how to write a press release, but how do you communicate more general information about your business, product or service?  A fact sheet, also referred to as white paper, information paper, or information sheet, is your answer.  A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business.  Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure. A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business.  Components of a fact sheet include the below.  Click here for a fact sheet template. 
In this tough economy, business owners cannot afford to sit back and hope that business comes their way.  Efforts need to be made to build and maintain relationships with potential customers to justify to them why they should spend their tightening budget on you.  To that end, here are five free PR tactics you can implement to help your business succeed in tough economic times.