23 Jul The Newsletter: Your Internal PR Tool
No matter how good or tough business is, you’ve got to keep your best assets, your employees, secure and informed. Internal newsletters are an excellent way to do this.
Questions such as, “Who’s been promoted? What are my retirement benefits? What items are on sale next week?” are common questions employees tend to ask or wonder about their workplace.
Internal newsletters are especially beneficial for businesses that operate in different locations and have many employees.
When starting an internal newsletter, take time to write down the purpose of your newsletter. What do you want to accomplish with this newsletter? Also, figure out how often you’ll distribute the newsletter. Monthly, quarterly and bi-annually are several distribution schedules to from which to choose. Whatever frequency you choose, just be sure to stick to it and get the newsletter out consistently, when you’ve promised.
Then, pick an appropriate title. Relate your newsletter title to your business operations, slogan or industry. For example, an ice cream shop franchise could call its newsletter “The Double Scoop.” Now come up with a list of articles or topics for your newsletter. These can stay the same or change with every issue. Typical company newsletter topics include a message from CEO, latest news, kudos, upcoming events, employee birthdays, promotions, and other announcements.
Article headlines may also play off of your business terms. Interactive sections, such as surveys, contests and suggestion forms, in newsletters also help employees feel a part of the newsletter process. And, remember, photos always attract more readership and bestow an added flair.
Keep in mind that allowing employees to contribute to the newsletter content provides them with a greater sense of ownership to the newsletter and company. Not only do newsletters keep your employees informed about business happenings, but they also raise their morale and productivity.