07 Oct Great Move: Chili’s Brings Back “Baby Back” Jingle
Yes, folks, according to Nation’s Restaurant News, “Chili’s Grill & Bar is firing up its ‘Baby Back’ ribs jingle, which has been on sabbatical since 2006, to help the 1,400-unit casual-dining chain drive traffic and introduce new burger and rib cooking techniques.”
Pairing a proven jingle to market a new cooking method is brilliant as it eases uncomfortable, uncertain feelings about change. We think this is a great move, and one that will keep Chili’s top-of-mind (Speaking from experience of having the song run over and over in my mind for days on end).
Looking forward to those commercials!