Do you know what the first rule is of getting what you want? Ask. Yes, that’s it. We have been intrigued over the years at how often nonprofits simply forget to ask for a donation. By the same token, prior to the recent election, many candidates whom we know, some very well, never asked directly for our vote. Whether it’s fundraising, political campaigning, or selling a product or service, you must connect with your potential donors, voters, or consumers and ask them to do what you want them to. The PR key is asking the right people in a gracious and effective way, at the right time.
We’d like to offer up our congratulations to Shyanne Matsumoto as our 2010 Fujita & Miura Public Relations’ (FMPR) Scholar.
Matsumoto of Kalaheo is a graduating senior at Kaua`i High School with a 3.651 grade point average (GPA). She has been accepted to Oregon State University where she will pursue a double major in secondary education and chemistry. Outside of school, Matsumoto has been an active volunteer and an effective leader.
This year we had the distinct honor to award scholarships to two deserving and extraordinary recipients, Benjie Baclig and Shelcie Takenouchi. Shelcie is in Southern California, where she will attend USC to pursue a master of arts degree in strategic public relations. Benjie just graduated as the valedictorian from Waimea High School on Kaua'i's Westside so we were able to take him and his family to breakfast to meet him and learn what fired his ambition to be great.
As a company, we used to stress over gift-giving, wondering what gifts of appreciation we could give to our allies, friends, and family that would be well received and communicate how much we value them. As with many things, the answer came when we looked inward.
So, you know how to write a press release, but how do you communicate more general information about your business, product or service? A fact sheet, also referred to as white paper, information paper, or information sheet, is your answer. A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business. Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure.
A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business. Components of a fact sheet include the below. Click here for a fact sheet template.