There inevitably comes a time in every client interaction in which we recommend that they create a fact sheet, also known as an information paper or white paper. The fact sheet is one of the most simple, effective pieces of corporate communication. Why? Here are five good reasons. (1) Fact sheets are short. The rule of thumb is to keep a fact sheet to one page. One page is all you need to communicate the key messages about your company or one of your company’s products, services or issues. One page is also all that people will read. No one has the time or wants to read long content. If your fact sheet is bleeding over to two pages, revise it and revise it again until it’s one page. Take out all unnecessary points and words. If you’re finding it impossible to get your fact sheet to one page, chances are good that you need another fact sheet to tackle a portion of the information. Whatever you do, don’t make the font miniscule to pare down the text.
18 August, 2011 / 0 Comments