As a company, we used to stress over gift-giving, wondering what gifts of appreciation we could give to our allies, friends, and family that would be well received and communicate how much we value them. As with many things, the answer came when we looked inward.
Schools had it right from the beginning. Remember those days when you'd come home from school, inhale a snack, and then sit down to do your homework? Well, as the SBA's 2006 Home-Based Business Champion of the Year, we've decided to coin a new word for today's working adults: homework.
In this tough economy, business owners cannot afford to sit back and hope that business comes their way. Efforts need to be made to build and maintain relationships with potential customers to justify to them why they should spend their tightening budget on you. To that end, here are five free PR tactics you can implement to help your business succeed in tough economic times.