white paper Tag

Our How to Write a Fact Sheet post has consistently been one of our most popular tips over the past few years.  To follow up on that, we wanted to provide you with our top three rules for a powerful fact sheet.  It is important to note here that a fact sheet is an introductory educational piece that spurs initial action, such as requesting more information, checking out a website, visiting a store, etc. The rules below are essential though often over-looked, yet, if followed, they are sure to boost the communication of your key messages to your target publics.
White PaperSo, you know how to write a press release, but how do you communicate more general information about your business, product or service?  A fact sheet, also referred to as white paper, information paper, or information sheet, is your answer.  A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business.  Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure. A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business.  Components of a fact sheet include the below.  Click here for a fact sheet template.