target publics Tag

my name isA while ago, we traveled to Oahu with a friend and client who is also a local college culinary arts professor. We were eating at a restaurant and as soon as the waitress approached, our client looked at the waitress' name tag and addressed her by name. After Kara took our order, our client explained, “You know, I always put this question on my students’ test: what’s the name of the janitor who cleans here?” He said that students in the service industry need to understand that everyone in a restaurant is important, from the dishwasher to the chef, and should be recognized for making the business work.
PeopleAccording to a book review by the Gallop Management Journal, "New Book Reveals Why Consumers Bond With Brands," "The pursuit of brand devotion has driven companies to spend many millions of dollars every year on advertising, celebrity endorsements, loyalty programs, and fancy web sites. The result? Most companies still aren't emotionally connecting with their customers...This research demonstrates that customer satisfaction is woefully insufficient when the goal is an ongoing exclusive relationship between a customer and a brand."