senior citizen communciation Tag

IMG_2831 copyMy grandfather has a bit of difficulty hearing sometimes, especially when he chooses not to wear his hearing aid (chuckle, chuckle).  Phone conversations with him can be challenging and involves a lot of yelling and eventually spelling out words on my end.  Once a conversation that should have taken 20-seconds ended up being a 2-minute cacophony of frustration on both ends.  That said, I love my 86-year-old grandfather dearly, and he is fairly tech savvy.  He uses a smart phone and email.  So, in recent years I've come to text and email him as much as possible.  It's an easy way for us to communicate clearly with each other. Senior citizens, individuals who are 65 years or older, are one of the largest, and growing, groups in our population. They are also some of our most important publics.  In our personal lives, seniors are our grandparents, aunties, uncles, mentors, and neighbors.  In business, older individuals can be the most loyal customers with big buying power.  Communication needs to take into account specific needs and preferences for people of all ages, including seniors.