The Email Blast – Quick, Cheap, Easy, Effective PR
We hear it time and time again...a business needs a quick, cheap, easy, effective way to reach out to customers. One solution is doing an email blast, or eblast, which is an email message that is sent to a mass recipient list. An eblast can be sent once-in-a-while or regularly, such as a monthly e-newsletter. We recommend doing eblasts via online email marketing companies, such as Mail Chimp, Constant Contact, or Vertical Response. These companies allow you to upload and maintain your contact list on their websites, and their programs have the ability to send your email to hundreds or thousands of people safely and effectively. In some cases, if an individual sent an email to a lengthy list of recipients from their own email account, their recipients email servers could automatically block the message as spam, or junk mail. With Constant Contact or Vertical Response, you can rest assured that all the hard work that you put in your email message was worth it and your email will get to your customer. Let's delve more into the reasons that eblasts are quick, cheap, easy and effective.
20 January, 2011
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