Fact Sheet Critiques
The following are a few little improvements for some big companies' fact sheets. Our hope is that our critiques of these fact sheets will help make yours even better than it is.
07 July, 2009
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So, you know how to write a press release, but how do you communicate more general information about your business, product or service? A fact sheet, also referred to as white paper, information paper, or information sheet, is your answer. A fact sheet is an important, at-a-glance tool used in public relations to provide an overall view of your business. Though fact sheets can stand alone, they are more commonly used to supplement a news release or website, anchor a press kit, or replace a brochure.
A fact sheet is generally one or two pages and includes the who, what, when, where, why and how about a business. Components of a fact sheet include the below. Click here for a fact sheet template.